We know that construction works to impact the neighborhood: positive impact, the potential to add value to the square meter of the surrounding properties, and negative impact, considering that every work causes noise, smoke, waste, etc.
To reduce impacts, checks are carried out daily by the work and in the Sustainability and Work Safety audits. The process includes an analysis of the surroundings to maintain cleanliness and organization and ensure proper storage and disposal of residues and eventual effluents.
We understand that the negative impact is a subject with ample room for evolution and is not yet a determining factor in the evaluation/decision of stakeholders. Still, it represents negative marketing for the brand on social media. For this reason, a team monitors social media to direct complaints to the competent areas to reverse and/or act on the problem.
We also hired experts to carry out technical reports on the houses surrounding the construction works to protect the work and neighbors if any damage is identified during the demolition and after the construction starts, without cost to these neighbors.
In product development, we seek to use the benefits promoted by the Strategic Master Plan of the Municipality of São Paulo, such as Active Facades, which promote more dynamic uses of public walkways in interaction with activities installed on the ground floors of buildings.
The purpose is to strengthen urban life in public spaces and avoid the multiplication of closed plans at the interface between the buildings and the public promenade, besides optimizing the use of enjoyments, which stimulates the improvement of the offer of qualified areas for public use and promote the development of activities with social, cultural and economic value.
We also have a communication channel to meet all demands, if individually or through community representation. For neighbors, in particular, there is the option of a call center (Even Call Center), which can be contacted by phone or e-mail. If the neighbor is not satisfied with the solution, there is the Ombudsman channel for cases where there is no agreement between the parties. Besides this communication flow, other measures are determined during the execution of the construction works, including:
Since 2020, we have detected an increase in complaints from the neighborhood. We understand that the pandemic scenario can explain that forced people to stay at home longer, although it is not a data capable of being mapped. In 2022, we intend to create the Neighbors Committee to improve referrals and engagement with these stakeholders.
The Neighbor Action Program was created to establish a flow of communication with neighbors and encourage the development of a transparent relationship with the community surrounding the developments.
The first step is mapping the surroundings within a radius between 500m and 1 km from the work, a process initiated within 30 days after starting the Technical Performance Program for Construction works (PDTO). Subsequently, the work delivers the letters so that neighbors can learn more about Even, the development that will be built, the phases of the work and the channels available for the relationship with the Company. The Program also implements selective collection bays in the fences to encourage sustainable development in the neighborhood and encourage everyone to participate in developments such as Tampinha Legal. (click here to learn more about the proposal)
If there is a need to interdict roads, the Quality area is in charge of preparing the notice to neighbors about the stretches of roads where the interdiction will take place, with the date and time, and when the siding is removed, install the wall definitive.
During the entire construction period, qualified teams monitor and analyze the results of the collection project and study improvement action plans. Monthly, the work publishes, on the fences, information on the amount of waste collected so that everyone knows the contribution made to the environment.
The placement of stalls, implemented in 2011, has already allowed the collection of over 135 tons of four types of recyclable materials (of which 7.2 tons in 2021), as shown below:
| Item | 2019 | 2020 | 2021 |
|---|---|---|---|
| Protection of Neighbors against falling materials | R$ 8,156.80 | R$ 67,038.92 | R$ 67,068.62 |
| Wheel Washers | R$46,671.46 | R$56,933.38 | R$62,325.49 |
| Total | R$ 54,828.26 | R$ 123,972.30 | R$ 129,394.11 |
